No doubt you’ve heard of Barnes & Noble. Perhaps even Chapters Indigo. Maybe even Waterstones. But have you heard of Dymocks? How about Eason & Son? Crossword Books?
These are just a sample of the bookstores you can access with the Ingram distribution system. The English speaking world is vast, to better serve its readers everywhere you should take advantage of the Ingram system. Why deny your books to such a large audience?
Dymocks is a major bookstore chain headquartered in Australia and has been around since 1879. They now have stores throughout Australia and New Zeeland with more in Singapore and Hong Kong. Today they have around 85 stores, 13 of which are in Hong Kong alone. Overall they hold 20% of the Australian market.
This is a HUGE English speaking market. Best of all, it’s an easy one to tap into as Lightning Source has printing operations already established in Australia.
Eason & Son is located in Ireland with stores throughout the country and other parts of the U.K. They also have stores in several airports. Again, an English speaking country with great reach. Lightning Source has print operations in the U.K..
Crossword Bookstores is a chain of bookstores in India and based out of Mumbai. They have over 27 stores throughout the country. India has the largest English speaking population on earth numbering in the billions.
Ingrams caters to over 195 countries. I could go on and on describing each one but I think you can see the point already. The three I’ve touched on here are just the major chains, there are still thousands of independent bookstores in the English speaking world. The majority of them deal with Ingrams regularly. By not having your book available in their system you are simply keeping it out of the reach of these potential readers.
Why would anyone want to do that?
Distribution is important. Focusing on the 300 million people in the United States and forgeting about the billions of english speakers in the rest of this world is you working against yourself.